Brief Us

It is really easy to brief us. Just tell us a few details about your current situation and what you are trying to achieve.

CONTACT DETAILS

Name Company Email Telephone Number

YOUR COMPANY

What are your main products/services? Who are your customers?

PR OBJECTIVES

What are the business goals of your company? ie what is the company trying to achieve? What is the main objective for PR? ie what are you looking to achieve or change by hiring a PR consultancy? How would you define success for a PR programme?

YOUR COMPANY'S BRAND

What adjectives would you use to describe your company? E.g. Professional, friendly, innovative, safe, clever, funky etc.

COMPETITORS

Who are your major competitors? What are their strengths and weaknesses in your opinion? How do you think your products/services stack up against your competitors? Are there any alternative options to using a company like yours? eg do the work in-house

AUDIENCES

Who is the main audience you are trying to reach? (eg network engineers in tier 1 mobile operators or consumers) What do you want them to do? (eg, buy, recommend, be aware of you) Is there a secondary audience you are trying to reach? What do you want them to do? What markets/regions do you need PR in?

MARKETING

What other marketing are you doing/will you be doing? What's the most important message you want to see communicated in marketing and sales materials? Have you worked with a PR agency before? Do you have a PR agency now? If yes, which agency and why are you looking elsewhere?

BUDGET/TIMESCALES

Is there a specific time that PR needs to start? Do you have a budget we need to work to? Are you looking for a long-term PR relationship?